Herbert lands role at FIFA U-20 World Cup in Korea

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New Zealand football coach Ricki Herbert will help analyse latest playing trends at the FIFA U-20 World Cup in in the Korea Republic.

He has been appointed to FIFA’s Technical Study Group for the tournament which finishes with the final on June 11.

It is the second time Herbert has shared his expertise at FIFA tournaments, having been a member of the TSG established for the 2014 World Cup in Brazil, a group led by French coach and former Liverpool manager Gerard Houllier.

Ricki Herbert (third left, middle row) with the rest of FIFA’s Technical Study Group at the 2014 World Cup in Brazil. Photo courtesy of FIFA.com.

FIFA have put together technical study groups for every major world tournament since the 1966 World Cup Finals in England.

Their aim is to provide insight into tactical and technical trends, to help continue the development of football worldwide.

Since leaving the Wellington Phoenix and his role as All Whites coach in 2013, Herbert has combined his football and business skills.

He founded the Ricki Herbert Football Academy which now has 11 centres in New Zealand and his latest venture is RH Sports Tours, a specialist travel business catering for sports teams and supporter groups.

His co-director in the business is RHFA’s Shaun O’Brien, the head coach at the academy’s Tauranga Talent Centre.

After a stint as the national coach of the Maldives, Herbert returned to live in New Zealand in January and he is Director of Football at St Peter’s, Cambridge. He has also been working as a guest presenter on a top-rating football show on Indian television.


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